October 2, 2023

Call for Applications: Schöller Fellowships 2024

In 2023, the Dr. Theo and Friedl Schöller Research Center for Business and Society will appoint the fourteenth cohort of Schöller Fellows. Application for fellowships is now open in the following two categories:
– Schöller Senior Fellows for internationally renowned scholars
– Schöller Fellows for promising early-career scholars (including assistant professors, post-docs and outstanding PhD students)

Application deadline is December 31, 2023.

The application form as well as further information regarding the application process and the fellowships (selection criteria, rights and obligations, etc.) are available here.

June 23, 2023

Fellows 2023 awarded

The new Fellows of the Schöller Research Center were introduced and awarded during the Award Ceremony at the Museum for Industrial Culture yesterday. Once again, congratulations to all the awardees, we look forward to the exciting results that will emerge from their projects.

Impressions of the event can be found at our photo gallery and our YouTube-Channel soon.

June 19, 2023

Publication by Michael Grottke is one of five groundbreaking articles of IEEE Access

More than 68,000 articles have been published in the renowned journal IEEE Access since its ten-year existence. Some of these received special mention in the editorial “A Decade of IEEE Access“. The journal’s editor-in-chief and managing editor mentioned five publications as examples of “some of the most groundbreaking research in electrical engineering, electronics, and computer science“.

The article “Beyond Herd Immunity Against Strategic Attackers“, co-authored by Schöller Fellow Prof. Dr. Michael Grottke and supported by the Schöller Research Center, was mentioned as one of these groundbreaking publications.

For further information, please visit here.

June 16, 2023

Schöller Fellow Trio publishes paper in Journal of Marketing

Schöller Fellow Dr. Lukas Maier, Schöller Senior Fellow Prof. Dr. Martin Schreier and Schöller Fellow PD Dr. Christian Baccarella together with Prof. Dr. Kai-Ingo Voigt (Chair of Industrial Management at the School of Business, Economics and Society at FAU) published a paper in the Journal of Marketing, one of the world’s leading A+ journals in the field of marketing.

In the paper “University Knowledge Inside: How and When University-Industry Collaborations Make New Products More Attractive to Consumers“, the team of authors demonstrates in a total of eight empirical studies that collaboration between industrial companies and universities in the development of new products is perceived positively by consumers and significantly increases the likelihood of purchasing these products. Positive effects are already evident in higher click-through rates for digital ads, e.g. on Instagram. Development cooperation between companies and universities also promotes consumers’ willingness to pay – an increase in willingness to pay of up to 65% was demonstrated in this study. In further analyses, the results will be differentiated according to whether the products are high-tech or low-tech, whether they are developed by startups or established companies, and the general attitude of consumers toward science and research.

For further information, please visit here.

April 28, 2023

Christian Pescher publishes paper in Marketing Science

Schöller Fellow Dr. Christian Pescher (with J. Jason Bell, Gerard J. Tellis and Johann Fueller) published a paper in Marketing Science (A+).

Crowdsourcing generates up to thousands of ideas per contest. The selection of best ideas is costly because of the limited number, objectivity, and attention of experts. Using a data set of 21 crowdsourcing contests that include 4,191 ideas, the team of authors test how artificial intelligence can assist experts in screening ideas.

For further information, please visit here.

February 9, 2023

Announcement of the Schöller Fellows 2023

The Schöller Research Center is excited to announce its fourteenth Fellows-cohort:
This year’s Schöller Senior Fellow is Prof. Richard T. Watson, Ph.D. (University of Georgia).
Schöller Fellows 2023 are Prof. Sena Coşkun, Ph.D. (FAU Erlangen-Nürnberg), Dr. Sebastian Junge (FAU Erlangen-Nürnberg), Dr. Benjamin Lochner (FAU Erlangen-Nürnberg), Dr. Lukas Maier (Vienna University of Economics and Business) sowie Dr. Georg Reischauer (Vienna University of Economics and Business).
The honorary award goes to the long-time board member of Nürnberger Versicherung Walter Bockshecker.

The Award Ceremony takes place on Thursday, June 22, 2023 at 5 pm at the Museum for Industrial Culture in Nuremberg.

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