Schöller Fellows Prof. Dr. Lorenz Graf-Vlachy and Prof. Dr. Andreas König (with P. Figge et al.) published an article in Entrepreneurship Theory and Practice.
In their paper “Shades of Grey or Black and White? How Entrepreneurs’ Use of Cognitively Complex Language Affects Investor Funding”, the authors examine how entrepreneurs’ use of cognitively complex language—language that involves nuance, differentiation, and comparison—influences funding decisions of early-stage investors. Arguing that perceived cognitive complexity matches investors’ prototypical construals of entrepreneurial competence, they hypothesize a positive relationship between an entrepreneur’s use of cognitively complex language and the investment amount they receive. The study introduces a more nuanced portrayal of complexity in entrepreneurial communication, accentuates the role of entrepreneurs’ signals of cognitive dispositions, and introduces the concept of cognitive complexity, and linguistic displays thereof, to entrepreneurship theory.
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